Fifty
years ago today, in 1964, the US Surgeon General released one of the
most progressive documents on smoking of its time, stating definitively
that, yes, smoking tobacco can indeed be fatal. And with it, the Untied
States' cigarette culture began its (often frustratingly, grudgingly
slow) overhaul from one of hipness and health to shame and decrepitude.
And while we're still not fully recovered from the veritable free-for-all that was the pre-Surgeon General report advertising landscape, we have undoubtedly made some significant
leaps. Just a cursory glance at the print ads from that era would be
all you need to know without a doubt there would be no way in hell any
of these (often beautifully designed!) ads would make it past today's decidedly scarier tobacco-ad standards.
You can see the full extent of the damage over at Stanford's research website
looking into the impacts of tobacco advertising. And though there are
many, many more, we've collected some of the more blatantly troubling
ones below. Enjoy your journey back to a time when parents laughed on as
their toddler sucked down toxic smoke and cigarettes could cure
everything from influenza to asthma.
Hall & Daniel, 1880
ExpandCigares De Joy, 1881
4ExpandGuinea & Gold, 1900
5Expand
Lucky Strike, 1930
ExpandSt. Dunstan's, 1922
ExpandGranger, 1932
6ExpandPhilip Morris & Co.,1936
Expand1937
Craven "A," 1939
9ExpandPhilip Morris & Co., 1942
ExpandPhilip Morris & Co., 1942
ExpandCamel, 1947
10ExpandTipalet, 1955
Marlboro, 1963
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